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Missouri Enterprise is seeking proposals for an experienced and qualified resource to act as its Marketing and Communications Director to assist with overall marketing duties related to Missouri Enterprise.

INTRODUCTION

Missouri Enterprise was founded in 1983, and our mission is simply “To Help Missouri Manufacturers, like you, Succeed.” To do that, we provide a broad range of hands-on business, technical and manufacturing optimization services, delivered by an experienced, “been there, done that,” staff and a comprehensive network of public and private partners. We help Missouri manufacturers build cultures to support strategic growth and sustain continuous improvement.

There are several characteristics that distinguish Missouri Enterprise. Most importantly, for Missouri Enterprise clients is the “Hands-On” implementation assistance that is integral to our service delivery. We don’t just hold a training class, or perform an assessment, provide you with a report or a list of recommendations and then move to other companies. When we help manufacturing businesses, like yours, we become an extension of your staff, and we are with you every step of your journey to excellence. Missouri Enterprise specialists have an average of nearly 30 years of manufacturing experience and are strategically positioned across the state. Missouri Enterprise…your partner in manufacturing.

Missouri Enterprise is seeking proposals for an experienced and qualified resource to act as its Marketing and Communications Director to assist with overall marketing duties related to Missouri Enterprise.

SCOPE OF SERVICES

Missouri Enterprise, a statewide organization, is seeking an experienced and qualified resource to act as its Marketing and Communications Director while providing complete marketing services to continue growing our brand and lead generation activities.  The resource will perform a wide variety of tasks, including managing efforts pertaining to the organization’s marketing plan.  Some of these efforts include building leading internal and external communications, managing social media outlets and content creation and development of print or online media, email marketing, web site management, and content development, SEO (search engine optimization), writing press releases and newsletters, corporate videos, creating workshop schedules, web copy related to workshops, and KPI tracking. This resource is critical to the organization’s brand recognition and public image.  This firm must have excellent oral and written communication skills and conduct himself or herself in a professional manner.

The following is a general overview of the services we are interested in:

MARKETING COMMUNICATIONS

  • Utilize a variety of channels and tactics to present Missouri Enterprise’s business and technical improvement services and generate awareness among target prospects and current customers.
  • Positions Missouri Enterprise as the manufacturing expert.
  • Oversees creation and production of outreach and awareness materials. Ensures message consistency. This will include but not limited to photography, video, graphic design, etc.
  • Chief writer, editor and message creator.
  • Oversees development and implementation of Missouri Enterprise co-branding activities and events with strategic partners.
  • Manages Missouri Enterprise web site.
  • Email Campaign Management, including copy and design, messaging, implementation, and reporting.
  • Attend weekly sales planning meetings.

PUBLIC RELATIONS

  • Develops relationships with business press and generates positive media coverage about Missouri Enterprise’s services, staff, successes, and clients.
  • Serves as chief spokesman for print and broadcast media inquiries.
  • Interviews manufacturing executives and writes case studies on Missouri Enterprise’s business improvement projects for a variety of media.
  • Coordinates development of strategic outreach and awareness alliances with local, regional, and state economic development organizations; trade associations and chambers of commerce.
  • Writes (often ghostwrites) articles on manufacturing trends for business publications and trade magazines.
  • Writes speeches, white papers, and position papers for Missouri Enterprise management.

COMPENSATION SCHEDULE

Indicate your compensation or fee structure for the above services and the anticipated time required to coordinate the plan and any other fees.

DURATION OF SERVICES

It is anticipated that Missouri Enterprise will select the successful firm to provide these services for a period of one (1) year (subject to renewal each year based upon acceptable performance).

PROPOSAL REQUIREMENTS

Complete written proposals must be submitted by 5:00 p.m. on Friday, August 7th, 2020 to:

Stacey Marler
Missouri Enterprise
900 Innovation Drive, Suite 300
Rolla, Missouri 65401
1-800-956-2682

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Submit only one copy of the response via email or US Postal Service.

This Request for Proposal does not commit Missouri Enterprise to award any contract, to pay costs incurred in the preparation of any proposal nor to procure or pay for any service.  Missouri Enterprise, at its sole discretion, reserves the right to accept or reject any or all Proposals received as a result of this request, to excuse informalities and irregularities and to request clarification from any firm without notice thereof to other firms, to negotiate with any qualified source, or to cancel in part or in its entirety this request.  Missouri Enterprise will not disclose to any firm the basis upon which it makes its decision or any information regarding the content of submittal of any other firm.